in support of the real shoeperwoman

8 Apr

I’ve been following Amber’s Shoeperwoman blog for a few months now and she’s been running it (and constantly updating it) for a couple of years. Today, in my quest for pretty stuff to look at (isn’t that what the internet is all about?), I headed over to the blog, only to find that, instead of pretty shoes, Amber had been forced to post this disheartening post about how someone in the UK (where Amber lives too) is trying to steal her shoeperwoman identity and, with it, a great chunk of her livelihood.

The person in question has applied for the “shoeperwoman” trademark and, if successful, Amber will have to close her shoeperwoman blog. I’m crossing my fingers that whoever looks at this trademark stuff does a bit of research and realises that this person has no right to take ownership of a name Amber coined years ago (she registered the domain in 2008!).

Amber’s asking for support from her big community of readers, in an attempt to ensure her livelihood (and her husband and adorable dog). Here’s what she says:

Obviously this is a source of huge concern to us, so we would welcome any support our readers and friends have to offer us, in the shape of comments, re-tweets and advice. If you are a blogger, and would like to mention this issue on your site, I would be eternally grateful, not just for my sake, but because as I mentioned above, this is something that can happen to anyone, and it is devastating to work so hard on something for so long, only to see it put at risk like this. Also, any links back to (especially those using the word “Shoeperwoman” as the link text) would be a huge help to us right now as they will help cement our position in search engines and support our right to the trademark when we file our dispute.

Shoe-loving girls have got to stick together so do spread the word about this. I could go on and on about online identity issues and intellectual property on the internet but there’s really no point. This is wrong, no matter how you want to look at it.

P.s.: If companies such as Asos, Dorothy Perkins and Schuh knew how much money they’ve earnt from shoeperwoman advertising their shoes on her website, I’m sure they’d be backing her up too.


One Response to “in support of the real shoeperwoman”

  1. Kerry April 9, 2011 at 3:44 am #

    I don’t know which of you lovely ladies posted this, but I just found Amber’s post about this too. I’ve written one in support. I hope the power of the blogosphere is enough to show that Amber is the rightful owner!

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